Zsuzsa
Kovács
Senior UX Researcher at Prezi (Budapest / San Francisco)
Zsuzsa has been a UXer for more than 8 years now, although she started as a front-end developer at SAP. Three years ago she joined Prezi and has worked on several topics, including collaboration, remote presentation, mobile experience and Prezi templates.
She likes to experiment and try out new research methods: face-to-face or remote, qualitative or quantitative, planned or guerilla. She is always looking for ways to learn more about user motivation, pain points and what brings value and delight to people.
Zsuzsa is a design thinker, and an organiser of the UX Budapest Meet-Up and the Amuse UX Conference
About the talk:
Don't Just Ask the Users. Measure Them.
We design technology to make life easier and better for people. But how do we know what they truly need and want? How do we know if the things we make really matter? If we are making a difference?
Qualitative research methods, like interviews and usability tests, are great ways to gather pain points and discover usability issues. Quantitative methods, like usage data analysis and A/B testing, help us to see what people actually do or not do when using our product. The two combined well gives a better glance on user needs and behaviour.
This talk will introduce some quantitative methods, how well-known companies, like Spotify, Netflix and Prezi, use them and how you can make better product decisions knowing what your customers do.